Entrepreneurship Through Acquisition

Acquiring & stewarding
exceptional businesses

A private acquisition vehicle seeking one outstanding company whose next chapter deserves a committed and capable owner.

AstoriaHolding.com
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The House of Astoria

Built to own. Built to last.

Astoria Holding is a privately held acquisition vehicle operating under the ETA — Entrepreneurship Through Acquisition — model. Unlike a fund with a fixed mandate and a portfolio to rotate, Astoria exists for a single, deliberate purpose: to identify one excellent business and become its next devoted steward.

We are not passive investors. We are operators. Once an acquisition is completed, the founder of Astoria Holding assumes the role of chief executive and leads the company with full personal accountability — attending to every employee, every client relationship, and every strategic decision.

This is a commitment measured in decades, not quarters.

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i.
One Acquisition

Singular focus — no portfolio, no distraction, no competing priorities.

ii.
Operator-Led

The acquirer becomes the CEO. Fully aligned, fully committed.

iii.
Long Horizon

We intend to own and grow the business for five, ten, twenty years.

iv.
Legacy First

The brand, the people, and the culture you built will be protected.

The principal

The steward behind Astoria

Marco Georg — Principal, Astoria Holding
Marco Georg Principal & Founder, Astoria Holding

Astoria Holding is led by Marco Georg, a business development and strategy executive with more than sixteen years of experience across Asia and Europe in leadership, commercial growth, strategic partnerships, and transaction execution.

His background combines operating responsibility with analytical rigour. Most recently, Marco served at Zuellig Pharma in Hong Kong, where he led a business unit with full P&L responsibility, advised senior leadership on strategic initiatives, and worked across business transformation, market assessments, and growth planning in one of Asia's leading healthcare services groups.

Earlier in his career, he worked on acquisition integration and digital business expansion at DKSH in China, supported investment and valuation work at The Zuellig Group, and built businesses directly as a founder and operator in cross-border commercial ventures.

That combination matters. Astoria Holding is not being built by a passive financial sponsor, but by an operator who understands transactions, respects execution, and intends to assume direct responsibility after acquisition.

Marco's academic background includes a Master of Public Health from The University of Hong Kong, an MBA from HKUST with a finance and investments focus, a Master of Advanced Management from Yale, and a bachelor's degree from Erasmus University Rotterdam.

Through AstoriaHolding.com, he is seeking to acquire one exceptional business and steward it over the long term with discipline, care, and full personal accountability.

At a glance
  • 16+ years leadership across Asia and Europe
  • Operator, strategist, and transaction leader
  • P&L leadership and commercial growth
  • M&A integration and valuation experience
  • HKU · HKUST · Yale · Erasmus
  • English, German, and Mandarin
Represented through AstoriaHolding.com

Our philosophy

Ownership with intent

Astoria Holding was created around a simple idea: the right business should be acquired by the right steward. We believe ownership works best when the acquirer is deeply committed, operationally engaged, and aligned with the long-term health of the company rather than the demands of a short investment cycle.

I
Built to own

We are seeking one business, not a portfolio. Our attention is not divided, our incentives are not transient, and our ambition is to build enduring value over many years.

II
Legacy respected

A business is more than a set of financial statements. It is a reputation, a culture, a team, and a web of relationships developed over time. We aim to preserve what makes a company worth owning in the first place.

III
Growth with judgment

We believe in disciplined growth: thoughtful commercial expansion, operational improvement, careful capital allocation, and decisions that strengthen the enterprise rather than simply optimise it for resale.

"The ETA model uniquely aligns the interests of founders, investors, and operators — placing a committed individual at the helm rather than a distant committee."

Stanford Graduate School of Business — Center for Entrepreneurial Studies

What we seek

The ideal acquisition

We are sector-agnostic but fundamentals-driven. We seek businesses with durable economics, loyal customers, and meaningful room to grow under a hands-on new owner.

Revenue $5M – $40MEstablished top-line with consistent performance. Preference for at least three to five years of profitable trading history.
Profitability $500K – $5M EBITDAHealthy operating margins — ideally 12–20%+. We are not turnaround investors; the business should be profitable today.
Business Model B2B Services · Distribution · Niche ManufacturingRecurring or contracted revenue is highly valued. Low customer concentration and defensible market positioning preferred.
Geography Greater China · Malaysia · EuropeActive focus on established markets across Greater China, Malaysia, and key European regions. Each market is approached with local understanding and long-term intent.
Ownership Founder-Led · Family-OwnedOwners approaching retirement, seeking a meaningful succession, or ready to hand the baton to someone who will carry it forward with the same dedication.
Team Capable Management in PlaceA team that can carry the business through a thoughtful transition. Solid operational foundations are essential.

Where we are most useful

Preferred situations

While every business is different, Astoria Holding is especially well suited to situations where continuity, judgment, and long-term stewardship matter as much as valuation.

I.
Retirement & Succession

Founder-led and family-owned businesses where the owner is approaching retirement and wants a capable successor rather than a purely financial buyer.

II.
No obvious next operator

Businesses with strong fundamentals but no clear internal successor ready to assume leadership for the next chapter.

III.
A careful handover

Owners who want a thoughtful transition process, with discretion, respect for employees, and sensitivity toward clients, suppliers, and long-standing relationships.

IV.
A strong company with room to grow

Stable, profitable businesses that would benefit from a hands-on owner able to focus on growth, execution, and strategic follow-through.

Supported with care

Backed by experienced judgment

Astoria Holding combines operator-led ownership with access to experienced investors, advisors, and transaction professionals. The objective is to pair personal accountability at the operating level with thoughtful support around diligence, structuring, and execution.

Where appropriate, additional details regarding capital partners and advisors may be shared in the course of a serious conversation.

For business owners

Why choose Astoria?

I
Certainty & Speed

We are decisive, well-capitalised buyers. No committees, no investment panels, no revolving doors. Once we express interest, we move with the seriousness and urgency the situation deserves.

II
Legacy Preserved

We acquire to operate, not to strip or resell. The brand you spent decades building, the team you assembled, and the relationships you cultivated — these are what we are buying, and we honour them.

III
Flexible Structuring

We are open to seller financing, earnouts, staged transitions, and deferred consideration. The structure should work for your personal and financial circumstances, and we will engineer it accordingly.

IV
Complete Discretion

All conversations are held in strict confidence. We understand that the mere knowledge of a potential sale can unsettle staff and clients, and we treat every enquiry through AstoriaHolding.com accordingly.

A personal note
Selling your business is one of the most significant decisions you will ever make.
You deserve a buyer who understands what you have built, respects how you built it, and has the conviction to carry it forward with the same care you have brought to it for years.

That is what Astoria Holding is.
Begin a confidential conversation AstoriaHolding.com

How we work

A transparent, unhurried process

I.
Conversation

A confidential, no-obligation introduction. We listen first. We seek to understand your business, your timeline, and what matters most to you.

II.
Due Diligence

A focused, respectful review of financials, operations, and key relationships. Thorough because we are serious — not because we seek reasons to withdraw.

III.
Letter of Intent

A clear, fair offer. We move decisively from agreement in principle to a signed LOI, entering an exclusive period and progressing without delay.

IV.
Close & Transition

We close efficiently and manage the transition alongside you — protecting the continuity your team, clients, and suppliers have come to rely upon.

Common questions

Questions owners often ask

We welcome every question. The answers below reflect how we approach the most common concerns raised by owners, advisors, and intermediaries.

For questions not addressed here, please write directly to
mail@astoriaholding.com

Yes. Astoria Holding is built around long-term ownership. The intention is to acquire one outstanding business and steward it over many years, not to buy and resell it on a short timetable.

In most cases, yes. We have deep respect for the people who made the business successful. Retaining strong teams, preserving continuity, and building trust after transition are central to our approach.

Absolutely. We welcome thoughtful introductions from brokers, advisors, and other intermediaries who understand their clients' priorities and value a serious, well-prepared counterparty.

Yes. We are open to pragmatic structures, including seller financing, staged transitions, and other arrangements that align incentives and help create a successful handover for all parties.

Yes. We understand that any discussion about a possible transaction can be sensitive. All outreach through AstoriaHolding.com is treated with discretion and respect throughout.

Not necessarily. Every situation is different. Some owners prefer a rapid transition, while others want a phased handover. We are open to both and aim to structure the transition in a way that best supports the business.

We are most interested in profitable, well-run businesses with loyal customers, a defensible position, and room for measured growth under an engaged new owner. See our full criteria above for more detail.

A concise overview
A one-page acquisition summary

For owners, brokers, and advisors who would prefer a forwardable summary, a one-page acquisition overview can be shared upon request.

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We would be honoured
to hear from you.

Every enquiry received through AstoriaHolding.com is treated with discretion, respect, and timely attention. Sensitive situations deserve careful handling, and all conversations are approached accordingly. We aim to respond promptly and to conduct early discussions in a manner that is confidential, practical, and considerate of all involved.

Whether you are actively contemplating a sale, beginning to consider your options, or simply curious about the ETA model — we welcome the enquiry. All discussions are held in complete confidence.

Web AstoriaHolding.com
Email mail@astoriaholding.com
Response All enquiries responded to within 24 hours
Discretion All conversations held in strict confidence